The high rate of return is led to the nike free 3.0 operations go from bad to worse, due to excessive Zappos imitate "three pair of shoes" policy exacerbate return rate rose in a straight line: "three pair of shoes" policy is the consumers can order three pairs of shoes, express door fittings, consumers can be and the other two are not satisfied with the shoes back, Nike is modeled on the implementation of "two shoes" policy, improve the customer experience at the same time, need to assume the additional capital and inventory risk has increased, because there are always a double Nike channel, increase in freight 75%, more out of the shoes on the distribution of the trip, also reduces the sales opportunities.
According to nike free run australia insider said: Although the last May Nike acquired Tencent announced investment of $50000000, but because the cost is huge, so that the money can't save Nike. This year in April came news that Nike will cut 30%, brand marketing department, finance department, R & D department will be revoked, in order to further save the cost, Nike will also collective from Beijing moved to Tianjin.
nike free run womens operating costs rising peers and reckless spending let B2C electronic commerce enterprise growth bottleneck. According to the world rankings website Alexa data display,http://www.nikefreerunx2012.com/ Nike recently three months users covering number fell sharply, reached 44%.At the same time, Nike marketing cost is in constant growth, in this case, Le Amoy profit last year gross margin was 30%, this year is only 17%.
http://www.nikefreerunx2012.com/
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