On the other hand, stock has become nike free run womens brand and business brand common problems, even the fast fashion brand; Nike inventory turnover rate is still limited. While the C2B customization model is able to realize the on-demand procurement,http://www.nikefreerunx2012k.com/ on-demand production, which fundamentally solves the Nike inventory problem.
"The future of the pattern of electronic commerce must be consumer-centric, on-demand customized C2B mode." nike free run 2 chief strategy officer Zeng Ming has repeatedly said, future Nike business model "custom" will be the mainstream, first to mass customization, the last to customization. Customized mode, it is the requirement of individualized demand, many varieties, small batch, rapid response, collaborative platform, is a new kind of Nike business value chain.
"Consumers are happy in their own right, personalized nike free run product to spend more money." XTEP e-commerce general manager Dr. Xiao Lihua thinks, personalized customization is also conducive to promoting business from price competition to value competition. In fact, Adidas, Nike sports brand had aimed at sports shoes custom market this cake, Adidas 2003 had established the "mass customization" system, and in 2004 Nike order personalized product sales approached $600000000.
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