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From London Olympic Games left only less than 20 days time. And with the Olympic Games the approach of the steps, a around the Olympic Games marketing war also at the sports industry lifted off. A few days ago, nike free 3.0 and p&g, McDonald's, the Hilton Hotel, Erie, the overall win-win brand, opens the Nike brand cross-border marketing first, this also is one of the few officials' partnerships.
In addition to outside anta, 361 ��, horse g, nike free, almost all a second line sports brand QingChao action, and some choose positive battlefield a bowl-off; others develop various to wipe a choice behavior. Four years ago of the Beijing Olympic Games to the Nike brand bets made a beautiful season-to-season turnaround, smoothly through the 2008 financial crisis; and four years after the London Olympic Games, they also hope to take this platform, reverse again.
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