Former head of marketing of the cheap nike free run sikete?beideboli have been recalled in 1987 when he introduced Knight, founder of Nike advertising budgets, when beideboli calls for the advertising budget increased from US $ 8 million to $ 34 million, in order to make this budget was passed, he had everything ready.
However, Knight has raised the issue of a beideboli never thought about: "How do we know your budget enough to use? "The result, air jordan shoes unprecedented advertising expenditures reached $ 48 million for the year. From then on, the full of the spirit of innovation in sports marketing company has been maintained in the style of the brand marketing spend money like water.
In the field of product design and brand communication, nike australia store has done, which from its large and expensive advocate team to see, as regards the production and sales, the agent factory and agent of things, but the problem may appear in these links. Values in the factory because of its low cost: cheap labor, local procurement of cheap raw materials, low rent. And now, the so-called "advantages" are obvious changes have taken place.
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