"Some people say that Chinese consumers of sports consumption demand is insufficient, insufficient to support the professional sports market.But how to explain it in Chinese market, cheap nike free price higher than you, more professional product, performance is better? "Zhang Qing thinks, domestic market fashion sports strong real reason," many Nike manufacturers cannot forecast of China's sports consumption market will be synchronized with the developed countries, so the products in two, both to meet the professional and consumer demand, and strive to meet the fashion consumer demand."
However, it is difficult to have both fish and bear's paw. Fashion is positioned in the winning part of fashionable young people favor at the same time, it is more or less lost some professional sports market.Thus, "if nba shoes enterprise not firmly stand in the sports category, will fall into a piece of a vast expanse of water in leisure."In Zhang Qing's view, in addition to Anta, peak, Nike less than ten larger enterprises engaged in professional sports marketing, sports brand almost always billed as "fashion brands".
More important is, regardless of the relative end point fast fashion ZARA, nike shoes online and other foreign brand Metersbonwe, or domestic enterprises, are the areas of strong competitors, "because the Nike in choosing to enter the professional field of sport, are functional, resource acquisition and many other threshold, but Nike transferred to the threshold field is relatively low in many."
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