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For Liu Xiang as an example, as one of the earliest friendly PO Liu Xiang's world-class sponsor, Nike Free run for Liu Xiang's marketing has always been something. In Liu Xiang has just broke the world record, to strike while the iron is hot Nike immediately launched the "12 seconds" advertising, 88 is called to God.

August 18, 2008, Liu Xiang retires from the race for all brand names are taken by surprise. But, in the same day that nike free 5.0 with Tencent has been established with the "QQ love wall-blessing" (Liu Xiang Nike brand). During the Beijing Olympics,http://www.cheapnikeshoesx.com/ and in each day to 1 million of the Internet by Tencent network for competition and watch the video, Liu Xiang's blessing QQ love wall almost overnight become China's netizens are keen.

By Tencent instant communication software, large networks of nba shoes marketing message like a virus spreading and proliferation, and was quick to copy the number to 100,000, accounting for 1 million of the audience. Even if the prize table, athletes are wearing "Nike " Nike equipment, but ultimately failed to take Beijing Olympic Games in China change two giant patterns of market status.

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